The enquiry starts online.
Digital marketingbuilt for law firms.
Websites, SEO and paid media rebuilt as one connected system — designed to generate instructions, not just traffic.
Trusted by firms using
Capture services
The front-end toolkit,
built for legal.
Sites
Law Firm Websites
Bespoke websites built to rank on Google and convert the traffic they attract. SRA-compliant copy, practice-area-specific pages and lead capture built around how legal clients actually choose a firm.
Learn moreSEO
SEO & Growth
Long-term organic growth for UK law firms — structured around the searches your prospective clients make before they instruct. Technical foundation, content, link profile and local presence.
Learn morePaid Media
Lead Generation
Google Ads, Meta and qualified lead generation for the practice areas you want to grow. Every pound tracked end-to-end — from click to instruction.
Learn moreFunnels
Sales Funnels
Dedicated conversion funnels for specific practice areas — landing pages, lead capture forms, qualification sequences and follow-up automation built to turn a click into a qualified enquiry.
Learn moreFour channels. One system.
More instructions.
SITES
Websites
Bespoke law firm websites built to rank on Google and convert the traffic they attract. Every site is designed from scratch for the practice areas you want to grow — not a template dressed up. SEO architecture, SRA-compliant copy and lead capture built around how legal clients actually choose a firm.
Learn more →SEO
Search engine optimisation
Long-term organic growth for UK law firms — structured around the searches your prospective clients make before they instruct. We do the technical foundation, the content, the link profile and the local presence that drives instructions, not just traffic.
Learn more →GROWTH
Paid media & lead generation
Google Ads, Meta and qualified lead generation for the practice areas you want to grow. We build the campaigns, manage the spend, track attribution and optimise toward instructions — not clicks. You know exactly what your marketing budget produces.
Learn more →FUNNELS
Sales funnels
Dedicated conversion funnels for specific practice areas — landing pages, lead capture forms, qualification sequences and follow-up automation built to turn a click into a qualified enquiry. Works alongside your main site or as a standalone lead engine.
Learn more →The front end only works when someone owns all of it.
Everything connected
When your website, SEO, paid campaigns and funnels are run by one team, they reinforce each other. The SEO strategy informs the site architecture. The funnels feed the analytics. Nothing falls through the gaps between suppliers.
Attribution that actually works
You know which channel generated which instruction — not which channel generated the most clicks. One team owns the tracking, the reporting and the decisions about where to put the budget next month.
Built for law firms
We don't need to learn what legal clients look for, what SRA compliance requires in marketing copy, or how practice area SEO differs from consumer search. We've done it before. You don't pay for the learning curve.
What we usually find
Most firms have traffic. Not enough of it becomes instructions.
The practice areas that matter most aren't ranking. The website that was built two years ago is converting at 1–2%. The ad campaigns are generating clicks but no one knows if those clicks become instructions. The enquiry form doesn't work on mobile.
These aren't separate problems. They're symptoms of a front end that was assembled from parts rather than designed as a system. We fix all of it — or the parts that need fixing first.
Find your leak — free audit→Common front-end gaps
- 01
A website technically visible on Google but not ranking for the searches that matter
- 02
Paid campaigns with no attribution — no visibility of which spend generates instructions
- 03
An enquiry form or intake process that loses leads before they speak to anyone
- 04
SEO activity that drives traffic but not the right traffic for the right practice areas
- 05
No funnel for the high-value enquiries that need more than one touchpoint to convert
Pick your challenge
Tell us where your front end is leaking. We'll fix it.
Your site is live — but it's not converting
A website that attracts traffic but doesn't get the enquiry is just expensive. We build and rebuild law firm websites around conversion: SRA-compliant copy, practice-area-specific pages and lead capture built around how legal clients actually choose a firm.
Learn more→You're invisible for the cases you actually want
Most law firm SEO targets keywords no real prospect would ever use. We build organic visibility around the searches that come before someone instructs — and track it against instructions, not just rankings.
Learn more→You're spending on ads and can't prove the return
We manage Google Ads and Meta campaigns with attribution that closes the loop — from click to instruction. Every pound is tracked, and every budget decision is made against the instructions it produces.
Learn more→You're losing high-value enquiries before they speak to anyone
A dedicated funnel — landing page, qualification form, follow-up automation — keeps the lead warm until they're ready to instruct. Effective for conveyancing, PI, immigration and any matter where the client considers more than one firm.
Learn more→01 / Capture
Getting instructions in is one part of the picture. Once an enquiry lands, you need to convert it — fast.
Get Started
Start with
the Audit.
A free diagnostic that tells you exactly where your front end is losing instructions and what to fix first. Most firms find two or three significant leaks in the first session.
Websites
SEO
Paid media
Funnels
Prefer to email?
hello@lawtools.ioTell us about your firm
What does your front end need?
Complete the form and we'll come back to you within one working day.