CAPTURE
More of the work
your firm actually
wants to take on.
Pre-built funnels, paid media and SEO campaigns built around the practice areas your firm wants to grow — PI, military claims, housing disrepair, conveyancing and employment.
The enquiries your firm deserves are already out there.
From first click to signed instruction, every channel managed.
Attract
Get in front of the right people at the right moment — Google Ads, Meta and SEO campaigns built around the practice areas your firm wants to grow.
Capture
High-converting intake forms and landing pages pre-qualify every enquiry before it reaches your fee earners. Every submission attributed to its source campaign.
Convert
Automated follow-up sequences keep every lead warm. Intake automation collects ID, signed terms and documents before a fee earner touches the file.
How it's built
Three stages.
One instruction pipeline.
A lead generation funnel isn't a single tactic — it's a joined-up system that moves a potential client from first search to signed instruction. Here's how each stage works.
01
Attract
Get in front of people who are ready to act.
We drive qualified traffic to your firm through Google Ads, Meta campaigns and SEO-optimised practice area pages. Not broad audiences — specific claimants and buyers at the exact moment they're searching for legal help. Every channel targets commercial intent, not just reach.
What we build
02
Convert
Turn visitors into qualified enquiries.
A click means nothing without a conversion. We build high-converting landing pages with streamlined mobile-first intake forms that pre-qualify enquiries before they reach your fee earners. Every form is CRM-connected and tested for conversion rate — not just built and forgotten.
What we build
03
Follow up
Chase every enquiry all the way to instruction.
Most law firms lose leads between initial enquiry and instruction. Our automated SMS and email sequences follow up within minutes, keep the lead warm and attribute every call and form submission back to the campaign that generated it — so you always know what's working.
What we build
How it works
Not traffic.
Instructions.
Most agencies optimise for clicks. We optimise for instructions. Every funnel, every ad campaign and every piece of content we produce is built around one question: will this generate a qualified enquiry from someone ready to instruct?
We combine paid media, SEO and conversion-focused landing pages into integrated lead generation systems built specifically around your practice areas, your fee structure and your capacity.
Start generating leads →The approach
Every channel.
One system.
We don't run campaigns in isolation. SEO, paid media, email, reviews and social all feed into one integrated growth system — built around your practice areas and managed as a whole.
01
SEO & organic
Practice area pages built to rank for the exact terms people search when they're ready to instruct. SRA-aware copy that converts — not just ranks.
02
Paid media
Google Ads and Meta campaigns targeting claimants and buyers at the moment of intent. We manage bid strategy, ad copy and landing pages.
03
Conversion funnels
High-converting landing pages with intake forms, call tracking and automated follow-up — so no enquiry falls through the cracks.
04
Email & nurture
Automated email sequences that follow up every enquiry, keep leads warm and move prospects from initial interest to signed instruction.
05
Reviews & reputation
Structured review generation campaigns across Google and Trustpilot — building the social proof that converts hesitant leads into confident clients.
06
Targeted LinkedIn campaigns reaching commercial solicitors, HR managers and business owners — ideal for employment, commercial and corporate practices.
Practice areas
Pre-built funnels for
every practice area.
We don't need to learn your area of law. We already know the claim values, conversion rates and search terms that matter for each practice area.
What's included
Everything built.
Nothing left to you.
From campaign setup to landing pages to follow-up sequences — we build the entire lead generation infrastructure. You just handle the enquiries.
Landing pages
Practice area-specific, SEO-optimised, built to convert
Intake forms
Pre-qualified, mobile-first, connected to your CRM
Paid media
Google Ads and Meta — managed and optimised weekly
Automated follow-up
SMS and email sequences that chase every enquiry
Monthly reporting
Instructions generated, cost per enquiry, what's working
Call tracking
Every inbound call attributed to the right campaign
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
More of the work
your firm wants.
Tell us your practice area and your target volume. We'll show you exactly what we'd build, what it would cost, and what to expect in the first 90 days.
Lead generation
Funnels, paid media and intake
LawSites
Built to rank and convert
Legal Resourcing
Capacity without overhead
Managed Stack
Your entire operation managed
Prefer to email us?
hello@lawtools.ioTell us about your firm
What do you need help with?
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