CAPTURE
Rank for the work
your firm actually
wants to win.
SEO, content and paid media built around how law firms grow. We put your firm in front of people at the exact moment they decide to instruct — and we keep you there.
The firms at the top of search didn't get there by accident. They got there by intent.
From first search to signed instruction, every channel managed.
Identify
Map every high-intent keyword, competitor gap and local opportunity for your practice areas — before we write a word or spend a pound on ads.
Rank
Execute SEO, Google Ads and Meta simultaneously. Practice area pages, paid campaigns and local search — all integrated, not siloed.
Measure
Report on instructions generated, not rankings. Monthly data showing cost per enquiry, what's converting and where to push harder.
The approach
Six channels.
Zero gaps.
We don't run campaigns in isolation. SEO, content, paid media, local search and authority building all feed into one integrated growth programme — managed as a whole.
01
Technical SEO
Site architecture, speed, schema, Core Web Vitals and crawlability — the foundation every other channel is built on. We audit, fix and maintain.
02
Practice area content
SRA-aware pages written for commercial intent, not just ranking. Practice area pages, location pages and long-form content that converts as well as it ranks.
03
Google Ads
Search campaigns targeting the exact terms your future clients search when they're ready to instruct. We manage bid strategy, ad copy and landing pages.
04
Meta & paid social
Facebook and Instagram campaigns reaching in-market audiences before they search — ideal for PI, military claims, housing disrepair and family law.
05
Local SEO
Google Business Profile optimisation, citation building and local ranking for every office location — so you dominate local searches in your market.
06
Link acquisition
Structured, white-hat link building through legal directories, PR and digital outreach — building the authority that makes competitive terms achievable.
Practice areas
Pre-built content
for every practice area.
We don't need to learn your area of law. We already know the search terms, claim values, compliance rules and competitor landscape for each practice area.
What's included
The full stack.
Managed end to end.
Every element of your growth programme — from technical foundations to monthly reporting — is included and managed by us. You don't need a separate agency for each channel.
Technical SEO audit
Site architecture, speed and crawlability fixed from day one
Practice area pages
Conversion-focused content built around commercial intent
Google Ads management
Campaign setup, bid strategy and weekly optimisation
Meta Ads campaigns
Facebook and Instagram targeting in-market audiences
Local SEO & GBP
Google Business Profile and citation building for every location
Link acquisition
Structured authority building through legal directories and PR
Monthly reporting
Instructions generated, rankings and paid media performance
Competitor monitoring
Opportunity alerts when competitors move or slip
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
Your next page-one ranking could be
closer than you think.
We'll map the keyword landscape for your practice areas, show you where your competitors are weak and give you a realistic growth timeline — all before you spend a pound.
SEO & content
Practice area pages built to rank and convert
Google Ads
High-intent campaigns live from week one
Local SEO
Dominate local searches in your market
Monthly reporting
Instructions generated, not just rankings
Prefer to email us?
hello@lawtools.ioTell us about your firm
What do you need help with?
Complete the form and we'll come back to you within one working day.