Case Studies
Real results.
Real law firms.
Not impressions. Not clicks. Instructions generated, rankings achieved and admin hours saved — for UK law firms who needed more than a generic agency could deliver.
Measured in instructions, not impressions.
Results that actually count.
We report on what matters — not what looks good in a report.
Instructions generated
Every campaign we run is measured against one primary metric: qualified instructions reaching your fee earners. Not enquiry volume — instructions.
Rankings achieved
For SEO and website projects, we track rankings for every target term and report honestly on movement — even when it's slower than expected.
Admin hours saved
For automation and intake work, we measure the time your team saves per instruction — from enquiry to onboarded client.
What we deliver
Six outcomes every
law firm we work with sees.
These aren't aspirations — they're the consistent outputs from the campaigns and builds we run for UK law firms.
01
More instructions
Qualified leads who are ready to instruct — not just tyre-kickers filling in contact forms. Every funnel is built around case type, not generic enquiries.
02
Better search rankings
Practice area pages and location pages that rank for the terms your clients search at the moment they decide to instruct a solicitor.
03
Faster enquiry handling
Automated intake sequences that qualify, acknowledge and follow up every enquiry — even at 11pm on a Sunday. No enquiry lost to slow response.
04
Reduced admin time
AI-assisted onboarding and document workflows that cut the time from enquiry to instructed client — so fee earners do law, not admin.
05
SRA-compliant marketing
Every piece of copy, every campaign and every website we build is checked against SRA and ASA content standards. Zero regulatory risk.
06
Transparent reporting
Monthly reports that show you exactly what's working, what isn't, and what we're doing about it. No vanity metrics, no burying bad news.
Military injury & pension appeals
Abraham Baron Solicitors
A pipeline of military claims driven entirely by organic search — zero ad spend.
Abraham Baron needed a consistent pipeline of military injury compensation claims. We built 17 practice area pages around niche military compensation terms — highly specific, low-competition search queries that no other agency had targeted. Within 6 months, organic traffic to those pages had grown significantly and the firm had a repeatable, self-sustaining pipeline of qualified military claims enquiries driven entirely by search.
17
Practice area pages built
6 months
To consistent pipeline
Zero
Ad spend required
Personal injury — multi-practice
Regional PI Firm
Lead gen funnel live within 14 days, generating qualified PI enquiries from week one.
A regional personal injury firm with strong capacity and experienced fee earners — but inconsistent, unpredictable enquiry flow. We built a complete lead gen infrastructure: landing pages targeting PI, road traffic and employer liability terms, paid media campaigns, pre-qualification intake forms and automated follow-up sequences. The funnel was live within 14 working days and generating qualified PI enquiries from the first week.
14 days
From brief to live
Week 1
First qualified enquiries
24/7
Automated follow-up
Residential conveyancing
Multi-Partner Practice
New LawSites website ranking page one for primary target terms within 90 days of launch.
An established multi-partner conveyancing practice with an outdated website that ranked for almost nothing outside their branded name. We built a new LawSites website with SEO-first architecture — dedicated practice area pages for residential conveyancing, leasehold, commercial property and buy-to-let, all targeting the specific search terms their buyers and sellers actually use. Within 90 days of launch, the site was ranking page one for their primary target terms.
Page 1
Rankings within 90 days
SEO-first
Architecture throughout
Bespoke
Design, no templates
Common questions
Before you ask — here are the honest answers.
Straight answers about how we work, what to expect and what it costs.
Still have questions? We're happy to talk through your specific situation — no pitch, no pressure.
Get Started
Get results like
these for your firm.
Tell us about your firm and we'll come back within one working day with an honest assessment of what's achievable — and how we'd get there.
Qualified instructions
Not just enquiries — cases that convert
Transparent reporting
Monthly results with no vanity metrics
Legal sector only
We know your market inside out
Month-by-month
No long tie-in contracts after setup
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