Guides · Marketing and SEO · 6 guides
Law firm marketing and SEO guides for UK solicitors
Getting found by people who need a solicitor is mostly a matter of doing a few things well and measuring them honestly. These guides cover search engine optimisation, your Google Business Profile, client reviews, and how to set and judge a marketing budget.
Marketing and SEOGoogle Business Profile for Solicitors: Local SEO GuideHow solicitors can set up and run a Google Business Profile: eligibility, naming rules, categories, hours, reviews and the mistakes that get profiles suspended.- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
Marketing and SEOGoogle Reviews for Law Firms: How to Get Them SafelyHow a UK law firm can ask for Google reviews without breaking Google, CMA or ASA rules, reply to negative reviews, and show testimonials on its website.- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
Marketing and SEOHow to Choose a Legal Marketing Provider: 10 ChecksHow to choose a legal marketing provider or website supplier: ten checks, red flags, SRA-aware due diligence and the contract terms to insist on.- Time
- 7 min read
- Level
- Intermediate
- For
- Operations manager, Marketing manager
- Marketing and SEOLaw Firm Marketing Cost UK: How to Set Your BudgetWhat UK law firm marketing really costs, what drives the price, and how to set a budget from your own numbers instead of a headline figure.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Office manager
- Marketing and SEOLaw Firm SEO Basics: A Plain-English Guide for UK FirmsLaw firm SEO explained in plain English: what it is, the four parts that matter, how long it takes, what to do first and how to judge your results.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager
- Marketing and SEOSEO or Google Ads for Solicitors: Which Comes First?SEO or Google Ads for solicitors: how each works, how fast, what each costs you, and a simple way to decide where your first pound goes.
- Time
- 7 min read
- Level
- Beginner
- For
- Marketing manager, Operations manager
If search is new to you, begin with the basics and then compare organic search with paid ads. If you are weighing up suppliers, the cost and provider-selection guides give you questions to ask before you sign anything.
More topics
More guides for law firms.
- Websites2 guides
- Lead generation2 guides
- Intake and conversion3 guides
- Operations and technology1 guide
- Compliance and the SRA2 guides
Get Started
Apply this to
your own firm.
Book a free audit and we will talk through how these guides apply to your firm. You do not need to be a client to read or use them.
Free audit
A plain-English view of how your firm is doing
No obligation
You do not need to be a client
Sourced guidance
General information, not legal advice
Prefer to email?
hello@lawtools.ioTell us about your firm
Where would you like help?
Complete the form and we will come back within one working day.